Senior CRM Manager (F/M/D)

Job description

&lt;p&gt;&lt;strong&gt;&lt;em&gt;Location&lt;/em&gt;&lt;/strong&gt;&lt;em&gt;: &lt;/em&gt;Come and join us either in Barcelona, Berlin or Hamburg!&lt;br&gt;&lt;br&gt;Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive.&lt;/p&gt; &lt;p&gt;We are looking for a senior CRM Manager to join our diverse and driven team. In this role, you’ll play a key part in achieving ambitious growth targets by engaging and retaining our global user base through impactful, data-driven CRM strategies.&lt;/p&gt; &lt;hr&gt; &lt;h2&gt;&lt;strong&gt;YOUR DAILY ADVENTURES WILL INCLUDE:&lt;/strong&gt;&lt;/h2&gt; &lt;ul&gt; &lt;li&gt;As part of the central CRM team, you will: maximise customer value by defining and implementing lifecycle strategies that activate, engage and retain users across our 9 markets&lt;/li&gt; &lt;li&gt;Own end-to-end automation creation process, from ideation to execution, across multiple channels (email, push notifications, in-app, SMS…)&lt;/li&gt; &lt;li&gt;Advise and coach more junior team members on best in class CRM for global and local initiatives, ensuring the right message reaches the right user at the right time&lt;/li&gt; &lt;li&gt;Optimise performance using behavioural data, designing and analysing A/B tests, and reduce friction in the customer journey&lt;/li&gt; &lt;li&gt;Lead cross-functional projects, such as dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworks&lt;/li&gt; &lt;li&gt;Manage and optimise CRM automations, aligning communications and themes with lifecycle stages and business priorities&lt;/li&gt; &lt;li&gt;Identify business opportunities and bring them to life together with Marketing, Product, local teams and North American counterparts&lt;/li&gt; &lt;/ul&gt; &lt;hr&gt; &lt;h2&gt;&lt;strong&gt;TO BE SUCCESSFUL IN THIS ROLE:&lt;/strong&gt;&lt;/h2&gt; &lt;ul&gt; &lt;li&gt;5+ years of experience in CRM, lifecycle marketing, or customer engagement – ideally at a regional or global level&lt;/li&gt; &lt;li&gt;Hands-on experience with CRM platforms (experience with Braze is a plus)&lt;/li&gt; &lt;li&gt;Strong project management and stakeholder management skills, with the ability to influence across teams, markets, levels and time zones&lt;/li&gt; &lt;li&gt;Ability to effectively prioritise and manage a diverse set of initiatives in a fast-paced environment&lt;/li&gt; &lt;li&gt;A data-driven mindset, using both quantitative and qualitative insights to inform decisions&lt;/li&gt; &lt;li&gt;Excellent communication skills in English (other European languages are a plus)&lt;/li&gt; &lt;/ul&gt; &lt;hr&gt; &lt;h2&gt;&lt;strong&gt;BENEFITS &amp;amp; PERKS IN A NUTSHELL:&lt;/strong&gt;&lt;/h2&gt; &lt;table&gt; &lt;tbody&gt; &lt;tr&gt; &lt;td&gt; &lt;ul&gt; &lt;li&gt;Flexible working arrangements&lt;/li&gt; &lt;/ul&gt; &lt;/td&gt; &lt;td&gt; &lt;ul&gt; &lt;li&gt;LinkedIn Learning&lt;/li&gt; &lt;/ul&gt; &lt;/td&gt; &lt;/tr&gt; &lt;tr&gt; &lt;td&gt; &lt;ul&gt; &lt;li&gt;Sabbatical &amp;amp; special leave policies&lt;/li&gt; &lt;/ul&gt; &lt;/td&gt; &lt;td&gt; &lt;ul&gt; &lt;li&gt;WeRoad partnership&lt;/li&gt; &lt;/ul&gt; &lt;/td&gt; &lt;/tr&gt; &lt;tr&gt; &lt;td&gt; &lt;ul&gt; &lt;li&gt;Birthday, 24th + 31st December off&lt;/li&gt; &lt;/ul&gt; &lt;/td&gt; &lt;td&gt; &lt;ul&gt; &lt;li&gt;Short term EU work policy&lt;/li&gt; &lt;/ul&gt; &lt;/td&gt; &lt;/tr&gt; &lt;tr&gt; &lt;td&gt; &lt;ul&gt; &lt;li&gt;Mobility Credit&lt;/li&gt; &lt;/ul&gt; &lt;/td&gt; &lt;td&gt; &lt;ul&gt; &lt;li&gt;Health Insurance&lt;/li&gt; &lt;/ul&gt; &lt;/td&gt; &lt;/tr&gt; &lt;tr&gt; &lt;td&gt; &lt;ul&gt; &lt;li&gt;Employee assistance program&lt;/li&gt; &lt;/ul&gt; &lt;/td&gt; &lt;td&gt;&amp;nbsp;&lt;/td&gt; &lt;/tr&gt; &lt;/tbody&gt; &lt;/table&gt; &lt;hr&gt; &lt;h2&gt;&lt;strong&gt;DIVERSITY, EQUITY &amp;amp; INCLUSION:&lt;/strong&gt;&lt;/h2&gt; &lt;p&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;&lt;br&gt;&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; We want you to grow and evolve,&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt; &lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;bring your true self to work&lt;/span&gt;&lt;span style=&quot;font-weight: 400;&quot;&gt;.&amp;nbsp;&lt;/span&gt;&lt;/p&gt; &lt;hr&gt; &lt;h2&gt;&lt;strong&gt;ABOUT FREENOW:&lt;/strong&gt;&lt;/h2&gt; &lt;p&gt;Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.&amp;nbsp;&lt;/p&gt; &lt;p&gt;In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?&lt;/p&gt;<p>Find <a href="https://www.arbeitnow.com">Jobs in Germany</a> on Arbeitnow</a>

Required skills

Compensation

Salary for this role is not disclosed by the employer. We don’t have enough benchmark data from similar roles to produce a reliable estimate. The actual compensation will be discussed during the interview process.